Episode 037 LINGO with Jeffrey Shaw
Having a keen eye isn’t just for what one sees, but also for what one senses. Having been one of the most sought after portrait photographers in the U.S. for more than three decades, Jeffrey Shaw, a.k.a. the Lingo Guy, uses this honed intuition to teach entrepreneurs how to attract their ideal customers by speaking their Secret Language.Jeffrey is host of the popular business podcast Creative Warriors, a nationally acclaimed keynote speaker, a TEDx speaker, a business coach for entrepreneurs, and author of the bestselling book, LINGO: Discover Your Ideal Customer’s Secret Language and Make Your Business Irresistible.
We all know that to be successful entrepreneurs we need to work with our ideal customers because they are the ones who will truly value what we have to offer and be willing to pay for it. But despite our efforts to develop outstanding products or services, create snazzy websites, and toil night and day to deliver our offerings, so often we may fail to reach our ideal customers, which can leave many of us frustrated and defeated. Well my guest today is Jeffrey Shaw and he was able to turn his own business around by learning to speak the secret language of his ideal customers and truely differentiate himself from his competitors and he put it all in his new book, LINGO where he shares his 5 step secret language strategy.
Items mentioned in this episode:
Jeffrey will review your website and offer suggestions on how you can ensure your website is speaking the secret language of your ideal customer
Jeffrey Shaw Website – https://jeffreyshaw.com
This episode is sponsored by my FREE Cash Flow Clarity Bundle