Episode 030 How To Know When It Is Time To Rebrand with Morgan Stapp
Guest Bio
Morgan is a branding and web designer who works with adventurers, artisans, and passionate small businesses owners. She helps her clients bring their best vision for your business to life through branding and website design that infuses who they are with what they do! When she’s not daydreaming on Pinterest, you can find Morgan exploring a new outdoor spot with her best four-legged adventure buddy Remi, cuddled up in front of the fireplace with some room-temperature coffee and a good book, or trying her hand at some new form of creative expression like pottery, watercolor painting, or photography.
Key Takeaways
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How do you know when it’s time to re-brand? When you are no longer jazzed about handing out your business card or posting on social media. You just don’t feel like your brand aligns with the image you want in the world.
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Benefits of rebranding? After going through the DIY branding and working in your industry for a few years, you are feeling more focussed, invested and ready to level up. Therefore you are ready to invest in a more professional branding package that is a better reflection of your offerings and speaks directly to your ideal clients
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Can you just update a logo or will it be necessary to update everything? Your brand is not just your logo. Your brand is the representation of yourself in the world. So when looking to do a re-brand, it is important to consider your branding as whole and consider all the elements in a very careful and thoughtful way so that it can be something that can last a longer period of time.
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How can you choose the right professional to create your re-brand?
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Review the designers portfolio and see if their style resignates with your style and that of your ideal clients
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Review the sites of their clients
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Contact the designers clients and ask about their experience working with the designer
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Know about their timelines and process
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Willingness to work as part of your team such as photographers and copywriters
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Be clear about the deliverables including a style guide and logo files
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Does the designer speak your language the language of your ideal clients
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Understand the value for your investment
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Ask your network for referrals
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What areas need to be updated with your new rebranding?
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Website
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Social media and Professional Memberships, especially update all your profile pictures
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Update all print and packaging materials
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Obtain a professional email handle
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Brand your email signature including your logo, fonts and colors
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Items mentioned in this episode:
This episode is sponsored by:
