Your business is up and running. You are the first one in and the last one out everyday.  

It's hard work but you marvel at the joy you feel when you look around and know that you are able to do what you love.  

Eventually word of mouth catches on about your fabulous products and services.  It seems like you have more business than you know what to do with.  

Anyone looking at you would think that you have achieved a wondrous success.  However, if they were to pull back that curtain they would find that behind the scenes, your business is not running as smoothly as it would appear.  

In fact it's a hot mess!  

You've turned your passion into a business, but you realize that owning a business and running a business are two very different things.  

Suddenly instead of focusing on perfecting your product or growing your business, you are trying to figure out how to enter your bookkeeping, whether you will have enough cash next month to pay the bills, if you will be able to pay yourself this month, if your business is indeed profitable?  

The way you’ve been doing things is not necessarily wrong but with a little bit of tweaking, a little bit of help, you can have the company that you dreamed of.

The Guided Support Package is designed for you if you like to figure out things for yourself but just need someone to point you in the right direction.  It includes (4) 30 minutes phone sessions where I will get you clear, help you define your very next steps and will support you as you take action.

The Intensive Package is for business owners like you that need a customized solution really fast, like yesterday.  It includes (2) 3 hour sessions where I will review your business numbers and help you create an easy to follow actionable plan.  

This 1:1 Journey Package is for you if want 1:1 support.  I'll work with you once a week and hold your hand as you take action.  During our 4 months together, I will review your business numbers, come up with a customized action plan and support you as you make changes in your business.

What is Profit First?

Profit First is a cash management system based on the book written by Mike Michalowicz.  It is a pay yourself first cash flow methodology that works with human behaviors. The major thing that isn’t working is basically a simple formula. And you probably are all familiar with that formula. And the formula is Sales-Expenses = Profit.

Makes all the logical sense in the world, right? Except it is missing the behavioral understanding of humans.

So Profit First takes that formula and flips it to be:

 

Sales – Profit = Expenses

 

Many entrepreneurs try to force themselves to become better at accounting and to become more disciplined in their fiscal management by pure willpower. But just like a muscle, willpower can be drained.

And in a moment of financial stress or bigger than expected expenses the entrepreneur will break their own fiscal rules and spend the money they have.

The Profit First principle does not try to change your habits (that is nearly impossible to do), Profit First works with your existing habits. By first allocating money to different accounts, and then removing the temptation to “borrow” from yourself, your business will become fiscally strong and you will benefit from regular profit distributions.